script language="javascript" type="text/javascript" src='<%=ResolveUrl("~/js/media.js") %>'></script>

protected void Page_Load(object sender, EventArgs e)
{
string swf = ResolveUrl("~/images/flash_menu20090430.swf");
string menu =ResolveUrl("~/menu.xml");
string list = ResolveUrl("~/list.xml");
this.Literal1.Text = "var swf=/"" + swf + "/";var menu=/"" + menu + "/";var list=/"" + list + "/";";
}

<script type="text/javascript"><!--
<asp:Literal ID="Literal1" runat="server"></asp:Literal>
var so = new SWFObject(swf, "mymovie", "948", "307", "8", "#ffffff");
so.addVariable("menuurl", ReplaceMystr(menu));
so.addParam("wmode", "opaque");
so.addVariable("listurl", ReplaceMystr(list));
so.write("flashkv");
// --></script>